PGA Superstore Is a Winner in the Toys R Us Bankruptcy

While many traditional retailers are struggling in today’s economy, the PGA superstore is growing and planning to open additional stores in 2018. This is very unusual, as everyone has read about many retailers filing for bankruptcy over the last several years. There are most likely several reasons why many retailers have filed for bankruptcy protection with online retailers probably having the biggest impact in their declining revenues.

Good News for PGA Superstore

The PGA Superstore based out of Atlanta plans on opening new stores this year, and several of those locations having been a Toys R Us or a Babies R Us location. They have purchased former Toys R Us locations in Chicago, Indianapolis, and Boston, which they plan transform into a PGA superstore location.

The president and CEO of the company states that their customer is very different than many retailers' customer. He describes their marketing as “experimental marketing,” which allows a customer to come in a try out the latest product in order to get them purchase that product. Being able to purchase or lease the old Toys R Us and Babies R Us locations at very favorable terms means a hole in one--or at least an eagle for the PGA Superstore.

Although you hate to read about any company filing for bankruptcy, something good is coming out of the Toys R Us bankruptcy. It is allowing a growing company to expand and provide jobs where they previously had been lost. It will also provide tax revenue to those cities who had lost it with the closing of Toys R Us and Babies R Stores.

 

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